Boycott Abercrombie & Fitch...they ONLY want cool, skinny, beautiful, perfect people wearing their clothes.
One thing I love about today's designers and clothing lines is everyone can be fashionable and feel beautiful. Fashion shouldn't be limited to size. There are women who have amazing style at a size two and there are women who have amazing style at a size 18.... but Abercrombie & Fitch only wants small, beautiful, and cool people wearing their clothes. They don't want plus size women wearing their clothes or shopping in their store. Newsflash, Abercrombie... YOU haven't been "cool" since the 90's. According to Abercrombie their only target is the "in" crowd and according to CEO Mike Jeffries, plus size women will never be in the "in" crowd.
Sad. I think Adele is in the "in" croud. Who is Mike Jeffries?
In a 2006 interview with Salon, Jeffries confirmed that the communication between hot people is his primary marketing tactic.
“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” he said.
I think that's a terrible message to put out there and I think it's a brand that represents discrimination on many levels. Abercombie is targeted towards teenagers and what this bone head forgot is most teenagers cannot afford a $70 tee shirt thus making their target consumer parents! This was a bad and tasteless thing to do.
Mark my words, I will never step foot in Abercombie again... not that I have since 1998 anyway, when I figured out their clothes really weren't all that cool.
How does that article resonate with you? Do you think it's awful? Do you think it's acceptable? Does it bother you? Will you still buy their clothes? I'm curious to hear YOUR opinion on it whatever it may be.